At CGA Strategy we have a simple aim – to provide our clients with the most
complete on trade picture. That means giving you the most accurate data,
combined with genuine on trade insight and presented in the most digestible
format possible. At the heart of our operation is a commitment to partnership
working and we pride ourselves on our close working relationships with clients.
By understanding the market, and understanding your business, we can give you
the information you need to stay ahead of the curve.
Our commitment to quality demands that we invest continually in our people,
working methods and products to ensure that you, the client, get the answers you
want, in the format you need and within your deadlines.
That means adopting the flexible, client first mentality that is at the heart of
CGA Strategy. More than a market research agency, we are a consultancy – looking
to answer your questions, there for you to call on as and when necessary. Give
us the difficult questions and we will draw on all our resources to deliver the
most complete, authoritative answers possible.
Those answers are founded in the most robust, detailed and current on trade data
available. Our head office team oversees field and telephone research teams
undertaking at least 4,000 interviews with licensees each month, while our team
of desk researchers process around 3.9 million pieces of data each year. The
resulting data is used to update, refresh and refine Outlet Index – CGA
Strategy’s master database of every venue licensed to sell alcohol for
consumption on the premises in Great Britain.
Whatever the issue, whatever the angle – be it retailer, producer, consumer,
media or regulatory, our expertise and resources mean that we can provide the
answers you need to take your business forward.
These are challenging times in the GB on trade: further licensing reform, off
trade discounting and the social and health issues around alcohol all make for
tough trading conditions. Let CGA Strategy be your guide – identifying the
opportunities hidden amongst the threats and helping you secure the rich rewards
that still await those who get their offer right.
Jon Collins, Chief Executive
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