Events Calendar From St Patrick's Day to the World Cup via Wimbledon, special events can drive extra footfall into the on trade and deliver valuable incremental sales. Want to maximise volumes through 2012? Uncover the opportunities relevant to your portfolio through CGA Strategy's 2012 Events report: an activity planner quantifying the opportunity associated with the year's major events and helping you tailor your brand plans to best effect. What impact does a major footballing event have on sales and how can you ensure the best uplift? Should you time your promotion to coincide with Valentine's Day or the Queen's Jubilee? How should Christmas falling on a Tuesday affect your seasonal sales projections? Make the most of the coming year by understanding 2012's big opportunities at a glance.  

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Consumers are drinking more of them; more retailers are serving them, but do you really know enough about cocktails to harness their full potential? CGA's cocktail report establishes some key metrics in this critical growth segment of the market. How many outlets are serving cocktails? What are the best selling serves? Which outlets are driving volume growth? Based on a combination of best in class data and specially commissioned qualitative research, this report gives you the insight you need to move beyond the traditional spirit mixer serve.

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Future proof your on trade strategy with CGA's future forecasting report. Definitive on trade universe tracking combined with best in class performance data provide the foundation of the model, which then draws on CGA's unique industry, regulatory and political expertise to project long term category and universe trends. Understand the implications for your portfolio as the category mix evolves and universe evolution affects your distribution base. Strengthen your position by aligning your portfolio with the growth segments of the market. This report offers you a unique steer through the turbulent waters of the on trade.

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CGA sheds light on the valuable but poorly understood Hotels sector, exploring its unique dynamics. The Hotel Report identifies and analyses the key brands and categories in the segment, benchmarking against the rest of the market to understand the critical drivers of performance. The report explores ranging and pricing, identifying opportunities for development, with a special focus on premium brands. To provide insight into the impact of ownership factors on market dynamics, CGA explores the evolution of the structure of the market, drilling down to analyse the size and opportunity associated with the hotel market by region. Gain a deeper understanding and build success in the Hotels segment with this insight-packed report.

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Student drinking habits have evolved from national joke into serious business, with the performance of many brands driven by student spend. But how much volume does the student market really consume? How critical is freshers week to annual performance? What brand and category trends are emerging? And at a time of soaring youth unemployment and impending tuition fee hikes, is there volumetric evidence that students in search of good grades are eschewing sessions in the pub in favour of long shifts in the library? The CGA student report provides all you need to know to succeed in this fickle and fast changing market.

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